My sister mentioned in an email the other day how much she likes reading blogs, particularly those written by family members. She went on to indicate that we would be able to read her blog soon, as it was "almost done."
How long does it take? You sign up for an account, choose a template, maybe upload a photo or two and write a blurb about yourself, and then start posting. The content is far more important than the layout, as proven by BSNYC, who I think spent no more than nine seconds getting his blog "done."
Well apparently I'm way behind the times, because you can download all sorts of busy-looking templates to make your blog copy harder to read. Moreover, you can also install soundtracks to distract your readers from what they are reading. David Ogilvy would throw up on the screen if he saw some of the light font on slightly darker background blogs out there. Of course, since there's no such thing as a blogger that has anything meaningful to say, I suppose none of this matters. It's not like we're trying to sell cars or personal care products with these things.