Thursday, July 29, 2010

Large, extra large, and 2XL

OK, so before I get into today’s post, I just had to repeat this line, which Andrew Hood must have been smiling when he wrote, about the upcoming Clasica San Sebastian:

…but the most combative rider at the Tour de France, Sylvain Chavanel, is sidelined with a toenail infection.

As you may or may not be aware, I have a couple of sites wherein people can post their times riding up some popular climbs. These sites are really more about dick waving than anything else because, due to self-selection, most of the times submitted are from people who are reasonably fast. If you’re just surviving the climb, after all, why would you want to announce to the world how long it took you? Especially if you had to stop and lean against the guard rail on your way up.

Anyway, not too long ago, I had someone submit a time for the north side of Suncrest. It was a fast time, too. He sent me his name, his time, and the date he did it, just like everyone else. And then he also pointed out that he did it on a Trek Madone.

Why the hell do I care what bike you did it on? One of my friends did it on a mountain bike, and I posted his time just like everyone else’s. Am I supposed to be impressed that you ride a Madone? I was impressed by your time, but I can’t see how it’s even relevant what bike you did it on. I mean, Madones are fine bicycles, but so are Super Sixes, Team Machines, C50s, TCRs, and F1s. Determining which is better really comes down to the individual, what fits best, and what you want it to do.

That you’re on a model ridden by a famous professional and bragging about it suggests that you probably don’t know much about bikes and just bought one because you-know-who rides it. If you know bikes and chose that one because it was best-suited for the job, you probably wouldn’t feel the need to point it out.

Bike shops exist and manufacturers sell through them for two reasons. First, because shops can save us from ourselves. And second, because when they can’t save us from ourselves, they can make money for themselves and their suppliers as a result of our poor judgment.

They save us from ourselves because bicycles are specialty products. And except for the bike nerds of the world, most people are ill-equipped to choose a bicycle or bicycle equipment without assistance from someone with specific product knowledge. Bicycle manufacturers want their products to be used correctly because it reinforces the value of their brand. They sell through specialty channels to help ensure consumers are getting the right product for their needs and will therefore be happy with it.

In some instances, however, a consumer knows what he wants, and what he needs is immaterial. These customers are easy to spot when they walk into the shop. They’re always wearing yellow bracelets, and they inevitably come in looking for Madones to ride while wearing US Postal Discovery Astana Radio Shack, Mellow Johnnies, or Livestrong team kit. Bike shops are happy to indulge these consumers’ desire to look like their favorite professional (and the only one they know by name). Even if these customers actually look nothing like their hero.

They look nothing like him because professional bike racers don’t wear kits that come in sizes large, extra large, and 2XL*. And I have it on good authority that a local shop that happens to sell Radio Shack team kits only stocks them in large, extra large, and 2XL (mostly the latter two sizes). In these instances, the shop is happy to take said customer’s money, send him happily out the door with his Mr. Incredible suit, and will no doubt be getting a good chuckle from their knowledge that said customer, for all his fancy equipment, would get absolutely destroyed by the 18 year old shop employee in the T-shirt and trucker hat who bit his lip to keep from laughing as he watched the transaction go down.

*Even amongst amateur racers, small and medium kits are the norm, with the handful of larges** ending up on the sprinters, rouleurs, and guys well over six feet tall for whom the mediums are just too short.

**I don’t mean to imply that there’s anything wrong with wearing a large. XL or bigger, and you might want to diet if you’re really into riding bikes. Unless you race MTB, where, thankfully, they offer a clydesdale category. But nothing wrong with a large. I mean, If I were proportioned as I am and of even average height, I’d wear a large. If I were over six feet tall, I'd be looking at XL or bigger. I’m just sayin’ don’t go rolling around in Radio Shack kit. Or any pro team kit for that matter. (Actually, if you don’t want to look like a Fred, don’t wear Radio Shack or Mellow Johnnies or Livestrong kit ever, no matter what size.) Unless the team is defunct and it’s a retro look. (Which is why Rock Racing kits are on the verge of going from only being cool to the hot chicks with douchebags crowd to being unequivocally cool.) Or unless you’re really fast. If you’re fast, you can wear whatever you want.

Taken to the extreme, these transactions can be both a huge windfall and a huge pain in the derriere for the shop. For instance, at the above-mentioned shop, a well-healed customer recently pulled into the parking lot in his Maserati. Apparently some of the people that work for him ride bikes and encouraged him to take up the sport. And to do so, he needed the best-of-the-best bicycle, which of course meant a Tarmac like those ridden by both the winner* and runner-up of Le Tour.

*The real winner of this year’s tour was Specialized and their CEO, Mike Sinyard. Specialized’s sponsorship of Contador when they already had the Schlecks and Saxo Bank under contract assured them of having some very high-profile product endorsements to complement their already-effective campaign highlighting Cancellara’s domination of the spring classics. Fit, function, and need aside, brand recognition leads to brand preference, and a brand recognized for having been used by race winners can certainly tip the scales in your favor.

The loser of the endorsement battle is Shimano, but it’s only for their own ineffectiveness. Mark Cavendish is more exciting and noticeable than about anyone else in the peloton—Shimano should be blasting all over the place that his 15 stage wins in three years all came on Dura Ace and PRO components, yet all I’ve seen so far is a little inset photo of him on the back cover of Velo News as a stage winner at the Tour of California. SRAM has gotten more mileage out of Mara Abbott winning the Women’s division in Tour of the Gila than Shimano has gotten out of Mark Cavendish dominating pretty much every field sprint he contests.

Of course the shop was happy to sell this high-end Tarmac to this well-heeled customer. Even if he’s a novice and probably doesn’t know not to wear underwear beneath his bibs. The problem arose when he said “and I’ll need ten more so each of the guys who works with me can also have one.” It’s mid summer, and not even the Specialized warehouse has that much inventory.

12 comments:

  1. I could work for Mr. Maserati.

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  2. I could get my resume to him by this afternoon.

    Actually, these guys are fun to buy bikes from after their 3 month season (July-mid September) ends. I bought my current bike last year from an orthodontist.

    A few years back I had a group that I rode with that we would always attack each other quite often on our group rides. I had a buddy who would carry a maillot jaune he bought on ebay in his jersey pocket and whoever was living in the pain cave had to wear the yellow jersey on the way home.
    Funny because all the Freds would always stop us and ask where we got the jersey from.

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  3. Ouch! That hurt :-)
    I'm an XL/2XL and just bought a new Specialized Roubaix. Not the S-Works but an entry level Elite with SRAM Apex. I don't have any team kits but I do have a Mellow Johnny's jersey. So I guess that makes me a "Fred". But...

    I only made the purchase after riding a 1992 Schwinn Passage up and down AF canyon for a year, loving it and dropping weight doing it. As for the MJ jersey - I lived in Austin for 10 yrs and LiveStrong did a lot for a friend fighting cancer. Makes me feel good to wear it.

    Fred or not, I love my new bike, my MJ jersey and bombing down AF after hauling my XL/2XL butt up it :-)

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  4. Might a non-biker make a few observations? I knew you'd say yes. (Because then you can correct me and be puffed up in your XL head-full of knowledge.) If someone is to brag about climbing up something all fast-like, wouldn't mentioning the Madone negate it a bit? I mean, isn't he saying that the Madone is what got him up the hill instead of his super powerful frontal motor? Personally, a huge, XL, powerful, frontal motor is more impressive than the bike.

    On the subjects of this "kit" business (for everything to me is a business), at what point do you get to graduate to wearing one? I mean, I really want one of those saxobank lululemon outfits, but I'm mostly a Fred who's bike deserves better. Poor bike. Poor, poor, bike. (Small, if you must know.)

    Incidentally, you're the biggest bike geek I know of. A running buddy (who also reads your blog) and I had that conversation this morning. It went something like this: "That skibikejunkie. He's the biggest bike geek I know of." This comment was made after both of us had read your geometry hogwash. What's geometry?

    (Insert XL grin here.)

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  5. I know Skibikejundie well and he's not even in the running for biggest bike geek. He wouldn't make the top three in my family alone.

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  6. Kris: you wouldn't, at least not if you knew what company he founded.

    Dallin: If only I could find one who rides a 52...

    Deceptively Slow: Sounds like you got a great bike for your needs. Really, I have no issue with people buying high end bikes if they buy them because they love to ride. It's the guys who buy high end bikes just to have them as a trophy or because they think the bike will make them fast but then they don't put in any work to actually get faster that I get a laugh at.

    As for your Mellow Johnny's jersey, wear it with pride. If I cared what people thought about the way I look, I'd hide my shaved legs and leave my shirt on at the swimming pool. And I wouldn't stretch my sore legs while waiting for a table at a crowded downtown restaurant.

    Rabid: Frontal area and motor, not frontal motor. But I know you like thinking about frontal motors while eating Nutella, so I won't say any more about that.

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  7. Well, Darin, he's stll the biggest bike geek I know of. (Emphasis on of 'cause I don't really know him.) But if you'd introduce me to your family then perhaps I'd know even more bike geeks. And OH! what a wonderful world it would be.

    And Junkie, dude, you got it all wrong. When I'm eating nutella I'm thinking about nothing but nutella.

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  8. SBJ - You've got a great blog. "How Not to be Fat" is my favorite post... Keep 'em coming... they push this 2XL Fred to ride harder... and to avoid MLM's.

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  9. I would go further to why the hell would i care what your time up some damn road or trail is. My DIck is big e.......

    oops.

    I did create the dry creek sub 130BPM tt site, never got much traffic. THat is much harder than going fast, going relatively fast, with a low HR, that is hard.

    that' what she said.....

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  10. i can't remember the last time i wore anything smaller than an xl jersey.

    come to think of it, i can't remember the last time i said no to a fritter either.

    hmm.

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  11. I don't ride a crazy fancy bike, just a mid level Opus Andante (not that you care) but I am a big fan of the kits. Especially my sized Large Saxo and Cervello ones. However, I have a good reason....they get me... umm "special lady time". A lot.

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